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6 week install in mall to raise money for Sick Kids during the Christmas season

1. The Challenge

Create festive content for guests to share on social media, promoting photo packages with Santa, where all the proceeds go to SickKids hospital.

2. The Solution

Enhance the immersive holiday pop up  by allowing guests to interact with DIB Photo Booth, making the magic of Santa come to life.

3. The Results

  • 3660 activations

  • 8478 people participated

  • 452,550 reach

  • 1,467,498 impressions

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