Custom Photo Activation at National Race Event
Client:
Canadian Pacific Kansas City (CPKC)
01
The Challenge
CPKC (formerly Canadian Pacific) was hosting a major race event to celebrate the winners and engage attendees in a high-energy, branded experience. They wanted to create a unique photo activation zone that would capture the excitement of the race while maintaining fast guest flow and premium image quality.
The challenge was balancing high guest volume with professional-quality photos — without long lineups or technical slowdowns.
02
The Solution
DMA Events designed and delivered a custom-built photo activation zone tailored to CPKC’s event theme.
Key elements included:
• Custom-Branded Backdrop: A one-of-a-kind race-inspired backdrop designed exclusively for the event to showcase the CPKC brand and winners.
• High-Quality Photo System: Using our professional-grade photography machines, we ensured crisp, vibrant images under varying lighting conditions.
• Custom Platform Setup: The winning participants were photographed on a race podium-style platform, creating a memorable and share-worthy experience.
• Integrated Sharing Station: To keep lines short, a dedicated sharing station was installed, allowing guests to instantly email or text their branded photos.
Our on-site team handled setup, operation, and guest engagement — ensuring a seamless experience from start to finish.
03
The Results
Flawless Execution: The activation ran smoothly with minimal wait times, even during peak guest flow.
High Engagement: Hundreds of guests participated, sharing branded photos across social media — amplifying CPKC’s event visibility.
Client Satisfaction: The CPKC team was thrilled with the execution, branding integration, and guest experience, calling the activation “a highlight of the event.”
04
The DATA
