Corporate Event Photo Activation for National Race Event – CPKC Case Study
Client:
Canadian Pacific Kansas City (CPKC)
Project Overview
Client
Canadian Pacific Kansas City (CPKC)
Industry
Transportation & Logistics
Event Type
Corporate Race Event
Activation Type
Custom Branded Photo Experience
Guest Engagement:
700+ guest photos captured
Digital Reach
6,291 unique viewers
Brand Impressions
20,000+
Services Provided:
Photo activation design
Branded backdrop & podium setup
Professional photography system
Instant email & SMS sharing
01
The Challenge
Canadian Pacific Kansas City (CPKC) was hosting a major race event to celebrate the winners while engaging attendees in a high-energy branded experience.
CPKC needed a photo activation that could handle high guest traffic while delivering premium-quality images suitable for social sharing.
The activation needed to:
• Capture high-quality winner photos in a race podium setting
• Process large guest volumes quickly without long queues
• Maintain premium brand presentation appropriate for a major corporate event
• Enable instant digital sharing to extend the event’s reach beyond the venue
02
The Solution
Custom Race-Themed Photo Experience
DMA designed a fully branded photo activation zone inspired by the excitement of the race finish line.
Key features included:
Custom-Branded Race Backdrop
A unique, race-inspired backdrop was designed to highlight the CPKC brand and create a visually exciting environment for winners and guests.
Podium Photo Platform
Guests stepped onto a race-style podium platform, recreating the experience of standing on the winner’s podium.
Professional Photo Capture System
DMA’s professional photography system delivered high-resolution images with consistent lighting, ensuring every guest received a polished photo suitable for sharing.
Dedicated Sharing Station
To maintain efficient guest flow, a separate sharing station allowed attendees to instantly send photos via email or SMS, reducing wait times at the photo capture area.
03
The Results
Flawless Execution
The activation ran smoothly with minimal wait times, even during peak guest traffic.
High Engagement
• Guest Participation: 700+ photos captured
• Guest Flow: Under 20 seconds per guest capture
• Digital Reach: 6,291 unique viewers
• Brand Impressions: 20,000+
Client Satisfaction
The CPKC team was extremely pleased with the execution, branding integration, and guest experience, describing the activation as “a highlight of the event.”
04
The DATA
The photo activation generated strong guest participation and significant social amplification throughout the event.
Guests were able to instantly download or email their branded photos immediately after capture, extending the experience beyond the event itself.
This resulted in:
• 6,291 unique viewers
• 20,000+ branded impressions
The combination of a podium-style photo moment and instant digital sharing encouraged guests to distribute branded content across their personal networks, significantly expanding the event’s reach.
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