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Digital Mirror Case Studies & Brand Activations
Digital Mirror (DMA Events) is a premier event activation agency based in Toronto, Canada, operating across North America and Europe. We specialize in AI photo booths, Glambots, 360 video booths, event robots, and interactive brand experiences.
Explore how we partner with global brands like Netflix, Walt Disney World, Google, Visa, and Air Canada to deliver scalable, high-impact photo and video activations for trade shows, corporate galas, sports events, and festivals.
OUR WORK
Featured Case Studies
See how leading brands created memorable activations that drove real business results.
Case Study: MGA’s Miniverse Real Music at FAN EXPO Canada 2026
Turning an in-person brand experience into nearly 1 million digital impressions
Client: MGA Entertainment – Miniverse Real Music
Event: FAN EXPO Canada 2026
Dates: August 27–30, 2026
Location: Toronto, Ontario
Duration: 4 Days
The Challenge
At a major consumer event like FAN EXPO Canada, simply attracting people to a booth is not enough.
MGA wanted its Miniverse Real Music experience to engage fans on-site while creating branded content guests would be motivated to save, download and share beyond the physical event.
The objective was to transform attendee participation into measurable digital exposure — extending the life of the activation well beyond the convention floor.
The DMA Approach
DMA developed and operated an interactive branded experience designed around three key goals: attract attendees, create personalized content and make that content immediately shareable.
Guests became active participants in the Miniverse experience rather than passive spectators. Each interaction created an opportunity for the brand to continue travelling through attendees’ personal networks through downloads, email delivery and social sharing.
The experience was supported across the full four-day FAN EXPO schedule, allowing MGA to continuously engage new audiences as attendance increased throughout the weekend.
Case Study: Hotel X Toronto — Sports Trading Card Activation
Turning Event Guests into the Stars of the Game
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Client: Hotel X Toronto
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Location: Toronto, ON
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Activation Type: Custom Sports Trading Card Photo Booth
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Event Theme: Soccer-Themed Interactive Fan Engagement
Objective:
Hotel X Toronto needed an interactive experiential activation to engage guests, promote social media sharing, and provide personalized physical keepsakes during a premier soccer event series.
Solution & Execution:
DMA deployed a custom Sports Trading Card Photobooth. Each attendee was photographed using professional lighting and instantly transformed into a featured athlete on a fully branded, custom-printed physical trading card and digital shareable graphic.
Key Results:
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100% Guest Participation: Hundreds of personalized sports trading cards printed on-site.
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Social Reach: Instant digital delivery powered branded social media shares across Instagram and LinkedIn.
FREQUENTLY ASKED QUESTIONS
FAQ
What types of Photo Booths do you offer?
Do you provide staff on-site for the activation?
How far in advance should we book?
Can we customize the booth with our branding?
What’s included in the rental?
Do you offer data collection and analytics?
Can the Photo Booth be used outdoors?
Do you service events outside of Toronto?
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