Project Overview

​Client
Thread Collective Inc./ Alpenhaus

Industry
Retail & Marketing

Event Type
Igloofest Quebec City (EDM Music Festival)

Activation Type
Custom Photo Booth with AI Designs

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Guest Engagement:

750+ guest photos captured

540+ photo sessions​

Digital Reach

64,671 Total Reach

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Brand Impressions

210,345 Total Impressions

Services Provided:

-Photo activation design

-Professional photography system

-Instant email & QR code sharing

-Photos, Videos, GIFs, AI templates

-Jacket branding

-Custom templates to swap guest jackets with Alpenhaus jackets and transport guests into 1 of 5 unique festival environments designed with an Apres-Ski feel.

01

The Challenge

Canadian Pacific Kansas City (CPKC) was hosting a major race event to celebrate the winners while engaging attendees in a high-energy branded experience.

CPKC needed a photo activation that could handle high guest traffic while delivering premium-quality images suitable for social sharing.

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The activation needed to:

• Capture high-quality winner photos in a race podium setting
• Process large guest volumes quickly without long queues
• Maintain premium brand presentation appropriate for a major corporate event
• Enable instant digital sharing to extend the event’s reach beyond the venue

02

The Solution

Custom Race-Themed Photo Experience

DMA designed a fully branded photo activation zone inspired by the excitement of the race finish line.

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Key features included:

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Custom-Branded Race Backdrop
A unique, race-inspired backdrop was designed to highlight the CPKC brand and create a visually exciting environment for winners and guests.

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Podium Photo Platform
Guests stepped onto a race-style podium platform, recreating the experience of standing on the winner’s podium.

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Professional Photo Capture System
DMA’s professional photography system delivered high-resolution images with consistent lighting, ensuring every guest received a polished photo suitable for sharing.

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Dedicated Sharing Station
To maintain efficient guest flow, a separate sharing station allowed attendees to instantly send photos via email or SMS, reducing wait times at the photo capture area.

03

The Results

Flawless Execution

The activation ran smoothly with minimal wait times, even during peak guest traffic.

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High Engagement

• Guest Participation: 700+ photos captured
• Guest Flow: Under 20 seconds per guest capture
• Digital Reach: 6,291 unique viewers
• Brand Impressions: 20,000+

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Client Satisfaction
The CPKC team was extremely pleased with the execution, branding integration, and guest experience, describing the activation as “a highlight of the event.”

04

The DATA

The photo activation generated strong guest participation and significant social amplification throughout the event.

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Guests were able to instantly download or email their branded photos immediately after capture, extending the experience beyond the event itself.

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This resulted in:

• 6,291 unique viewers
• 20,000+ branded impressions

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The combination of a podium-style photo moment and instant digital sharing encouraged guests to distribute branded content across their personal networks, significantly expanding the event’s reach.

Create a High-Impact Brand Activation at Your Next Event

If you're planning a corporate event, race activation, or brand experience, our team can design a custom engagement that captures attention and generates shareable content.