Best of 2023 Experiential Activations
By visiting the website BarbieSelfie.ai, users were greeted with the message, "Welcome to Barbie Land, where you can be Barbie (or Ken). Click below to become an instant icon! #BarbieTheMovie". This marketing campaign is a good example of an experiential marketing campaign as it makes moviegoers feel good to see themselves represented in the coming Barbie movie and makes them feel as though they're a part of the Barbie fantasy experience that kids (and now adults) feel when they play with Barbie products.
Inclusion is key. The marketing team behind the Barbie movie could have strictly marketed the film to young women, but instead, it's done an amazing job of capturing the attention of all ages and identities — building some remarkable hype for this Summer.
Refinery29: 29Rooms - Insta Background Activation
The rooms are designed and created with brand partners, who range from personalities like artists and musicians to consumer-facing companies like Dunkin' Donuts, Dyson, and Cadillac.
Go nuts, but keep it on-brand. An experience should be memorable, but relevant to the people attending.
Partner with creators like artists and musicians to create experiences
For the next chapter of NBC's Quantum Leap, GDX Studios transported people back to 1985 and rolled back gas to $0.91/gal. At a time when gas prices have spent months being inflated (and when Californians haven’t seen prices below $5 a gallon in at least six months), seeing a gas station advertising prices under a dollar must have come as a shock. Participants drove through a “Quantum Leap Accelerator” that sent them back to 1985; they were met by MTV-era songs, break dancers and swag, and most importantly, a pass to the very real gas station where they could fill their tanks for 91 cents a gallon.
DON’T TAKE OUR WORD FOR IT… HEAR IT FROM OUR PAST CLIENTS
We hired Digital Mirror at MacLaren McCann with one of our top accounts. I have to say his work ethic, professionalism and innovative creative ideas are not forgotten. He went beyond the call of duty, and even collaborated with the Art Directors and came up with "out-of-the-box ideas" of his own that were implemented.