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Case Study:
AIR CANADA

Photo pop up in a mall to promote Air Canada flights to New Zealand 

01

The Challenge

Generate content for guests to share on social media, promoting Air Canada launching non-stop, seasonal flights to New Zealand.

An Air Canada airplane parked on a tarmac under a blue sky, captured as part of a DMA brand project.

02

The Solution

To create a custom backdrop using the New Zealand landscape and plane jet engine for an immersive photo opportunity, allowing participants to post on to social media, promoting the ACtoNZ hashtag.

A large-scale Air Canada jet engine turbine display featured at a corporate brand activation by DMA.

03

The Results

  • 1761 activations

  • 2819 people participated

  • 257,659 reach

  • 829,339 impressions

A photo collage of guests posing in a branded Air Canada jet engine seat for a DMA brand activation.
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