Case Study: AIR CANADA

Photo pop up in a mall to promote Air Canada flights to New Zealand 

1. The Challenge

Generate content for guests to share on social media, promoting Air Canada launching non-stop, seasonal flights to New Zealand.

2. The Solution

To create a custom backdrop using the New Zealand landscape and plane jet engine for an immersive photo opportunity, allowing participants to post on to social media, promoting the ACtoNZ hashtag.

3. The Results

  • 1761 activations

  • 2819 people participated

  • 257,659 reach

  • 829,339 impressions