Rosé Picnic Case Study

AI Fashion & Caricature Sketch Experience

At the Rosé Picnic, DMA Events transformed guests into personalized works of art with an interactive AI Fashion and Caricature Sketch activation.

Guests stepped in front of the camera and received a beautifully illustrated portrait inspired by the event’s stylish, playful and feminine atmosphere. Each image combined the charm of a hand-drawn fashion sketch with the speed and creativity of AI, producing a unique digital keepsake that guests could instantly download, email and share.

The Experience

The activation was designed to feel like a modern fashion illustration studio. Within moments, guests saw themselves reimagined as elegant, colourful caricature-style portraits, creating an experience that was both highly personal and naturally shareable.

The custom artwork extended the Rosé Picnic experience beyond the event itself, giving attendees memorable branded content they were excited to keep and share with friends.

Campaign Results

The activation delivered strong digital engagement:

• 62,190 total impressions

• 19,123 total reach

• 220 share events

• 142 tracked shares

• 119 guest sessions

• 191 total views

Email and digital downloads were the leading sharing methods, allowing the experience to continue reaching audiences long after guests left the event.

The Impact

By combining live guest engagement, AI technology and fashion-inspired illustration, DMA Events created an activation that felt elevated, entertaining and perfectly aligned with the Rosé Picnic aesthetic.

The result was more than a photo opportunity, it was a personalized piece of content that turned guests into brand ambassadors while generating measurable online reach and organic social exposure.

DMA Events creates interactive AI experiences that help brands entertain guests, produce personalized content and extend event engagement far beyond the venue.

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