A practical guide for event planners and marketers to estimate participation, leads, social reach, engagement, and potential ROI before choosing an event activation.

Rethinking the “Boring” Booth: Why Headshots Matter Now Corporate event entertainment is changing. Brands still want energy and fun, but there is growing pressure to deliver experiences that feel useful, professional, and worth the time people spend away from their work. That is why headshot booths keep popping up on conference floor plans and run-of-show documents. The big question we hear as an experiential team at DMA Events in Toronto is simple and honest: is a headshot booth actually...

The Challenge At a major consumer event like FAN EXPO Canada, simply attracting people to a booth is not enough. MGA wanted its Miniverse Real Music experience to engage fans on-site while creating branded content guests would be motivated to save, download and share beyond the physical event. The objective was to transform attendee participation into measurable digital exposure, extending the life of the activation well beyond the convention floor. The DMA Approach DMA developed and operated...