Disney brought vibrant energy to Westfield Century City with its two-day Electric Bloom  pop-up, transforming the mall’s atrium into an immersive world inspired by the new series. The activation, produced by experiential agency Mirrored Media, showcased how powerful design, interactivity, and storytelling can elevate a brand experience. Source: www.bizbash.com Spanning more than 3,200 square feet , the build featured over 7,300 square feet of custom graphics , 30,000 floral s

ProFusion Expo 2025 drew thousands of photographers, filmmakers and content creators to downtown Toronto on November 5–6. Billed as “Canada’s largest photo and video event” profusionexpo.com , ProFusion is a two-day tradeshow that showcases the latest imaging technologies for both professionals and hobbyists. This year’s Expo at the Metro Toronto Convention Centre featured Canadian premieres of new cameras, lenses, lighting rigs and audio gear profusionexpo.com . The event li

From 13 to 17 October 2025, Dubai once again became the global focal point for enterprise technology and artificial intelligence with GITEX Global 2025. GITEX GLOBAL+2GITEX GLOBAL+2  Now in its 45th edition, the event has evolved into a major platform where C-suite leaders, innovators, investors and enterprise buyers converge to shape the future of digital business. GITEX GLOBAL+2Planisware+2 For business leaders, marketers and design professionals alike, GITEX offers a uniqu

Pinterest returned to Coachella with a data-driven activation themed “Remix yourself on Pinterest,” encouraging attendees to blend...

American Express brought a refreshed brand activation to Coachella, offering an engaging outdoor experience where attendees could shop,...

Sol de Janeiro created a vibrant, multi-sensory brand experience in the desert called “Casa Cheirosa,” centered around its Cheirosa...

The activation was centered around the brand's new Reddit Community Intelligence feature, which channels the collective knowledge from...

Spotify returned to Cannes for its 11th year, hosting Spotify Beach—a creative playground where attendees were invited to experience...

How DMA Can Bring It to Canada With a Twist In today’s competitive beauty landscape, innovation isn’t optional, it’s expected. That’s why...