DMA News

Make Your Mosaic Impossible to Ignore A photo mosaic wall can look incredible, draw a crowd, and still struggle with actual participation. People hover nearby, watch the screen, maybe even film it on their phones, but when it comes to stepping up and taking part, the line never really builds. If you are dealing with slow participation, people watching but not joining, and generally confusing mosaic engagement issues, you are not alone. A photo mosaic activation stitches indiv

The traditional photo booth is changing. Across major conferences, trade shows, brand activations and festivals in 2026, artificial intelligence is moving beyond the screen and becoming part of the physical event experience. For event marketers, the opportunity is especially interesting: instead of simply taking a photograph and adding a branded frame, AI can transform a guest into a character, athlete, magazine cover star, movie poster hero or completely customized version o

Sephora decided to rewrite the shopping list. For its A+ Beauty campaign in California, Sephora and Salt XC transformed the familiar school dining hall experience into an immersive beauty activation designed around discovery, personalization and participation. Instead of simply displaying products, guests were invited to move through an experience where beauty essentials became the new back-to-school supplies. It is a great example of where experiential marketing is heading:

Pinterest returned to Coachella with a data-driven activation themed “Remix Yourself on Pinterest,” encouraging attendees to blend aesthetics like Dark Ethereal and Pastel Goth into personalized styles and visual identities. The activation was designed by Ramisha Sattar and featured immersive installations, beauty stations, and digital engagement touchpoints that encouraged audience participation throughout the experience. The activation also reflected modern product launch a

A detailed close-up of a Sony Alpha camera at ProFusion Expo 2025. The foreground shows the camera body in sharp focus, while the background features blurred LED screens and trade show crowds. ProFusion Expo 2025 drew thousands of photographers, filmmakers and content creators to downtown Toronto on November 5–6. Billed as “Canada’s largest photo and video event,” ProFusion is a two-day tradeshow that showcases the latest imaging technologies for both professionals and hobbyi

What Made Reddit’s Cannes HQ a Standout Festival Brand Activation Example The activation was centered around the brand's new Reddit Community Intelligence feature, which channels the collective knowledge from the billions of human conversations across Reddit. The engine powers products and insights, turning Reddit's 22+ billion posts and comments into structured intelligence for smarter marketing decisions. For event planners and brand agencies, this activation demonstrated h

From 13 to 17 October 2025, Dubai once again became the global focal point for enterprise technology and artificial intelligence with GITEX Global 2025. Now in its 45th edition, the event has evolved into a major platform where C-suite leaders, innovators, investors and enterprise buyers converge to shape the future of digital business. For business leaders, marketers and design professionals alike, GITEX offers a unique vantage: it brings together technology shifts, commerci

Disney’s Electric Bloom Pop Up: A Masterclass in Experiential Storytelling Disney brought vibrant energy to Westfield Century City with its two day Electric Bloom pop-up, transforming the mall’s atrium into an immersive world inspired by the new series. The activation, produced by experiential agency Mirrored Media, showcased how powerful design, interactivity, and storytelling can elevate a brand experience and deliver experiential brand activation ideas. Spanning more than

American Express brought a refreshed brand activation to Coachella, offering an engaging outdoor experience where attendees could shop, play, and relax. In a Coachella brand activation, the goal is to connect with audiences through interactive and shareable experiences that align with festival culture and brand positioning, including festival brand activations. A diverse group of stylish festival attendees laughing and posing at a DMA Coachella brand activation, featuring an

Sol de Janeiro created a vibrant, multi-sensory brand experience in the desert called “Casa Cheirosa,” centered around its Cheirosa...

Spotify returned to Cannes for its 11th year, hosting Spotify Beach—a creative playground where attendees were invited to experience...

How DMA Can Bring It to Canada With a Twist In today’s competitive beauty landscape, innovation isn’t optional, it’s expected. That’s why...