Case Study: ART MUSEUM

16 week install in museum to promote special events and membership sales

The Challenge

Create content for guests to share on social media, create experiential activations and collect emails from guests.

The modern,white geometric facade of the Aga Khan Museum reflecting in a large outdoor pool during an event activation.

The Solution

Install an automated marketing photo booth with customized software and augmented reality to entertain guests. Content was created on the spot, shared instantly online and emails were collected with a legal disclaimer.

An attendee interacts with a sleek, ring-lit digital kiosk during an exhibition at the Aga Khan Museum, curated by DMA.

The Results

4436 activations
9302 people participated
402,969 reach
1,291,058 impressions

Analytics dashboard showing 1.2M+ impressions and 400K+ reach for Art Museum activations by DMA.