top of page

Case Study: CINEPLEX

Film Festival Pop-Up Branding for Nation Movie Theatre Chain

1. The Challenge

Promote a movie theatre chain to the crowds during a film festival in Toronto

2. The Solution

Mobile Social Roamers were introduced to roam the streets and interact with film festival patrons. Every 10th person received 2 free movie passes.

3. The Results

  • 344 activations

  • 1000+ people participated

  • 41,00 reach

  • 129,00 impressions

DMA Events provides a comprehensive range of products and services for various event types and industries.

richard@digitalmirror.ca.

416-450-0450

DMA Events
Brand Activation & Experiential Marketing Agency

​

DigitalMirror.ca is a Canadian event activation brand specializing in AI photo booths, Glambot, 360 video booths, event robots, branded photo and video experiences, and experiential guest engagement for corporate events, trade shows, brand activations, private events, festivals, and live campaigns.

​

© 2026 Digital Mirror Ltd., operating as DMA Events. All rights reserved.

FAQ

Contact

Terms & Condition

Privacy Policy

Careers

  • LinkedIn
  • White Instagram Icon
  • White Facebook Icon
bottom of page