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Case Study: CINEPLEX

Film Festival Pop-Up Branding for Nation Movie Theatre Chain

1. The Challenge

Promote a movie theatre chain to the crowds during a film festival in Toronto

2. The Solution

Mobile Social Roamers were introduced to roam the streets and interact with film festival patrons. Every 10th person received 2 free movie passes.

3. The Results

  • 344 activations

  • 1000+ people participated

  • 41,00 reach

  • 129,00 impressions

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