Reddit’s Cannes HQ

The activation was centered around the brand's new Reddit Community Intelligence feature, which channels the collective knowledge from the billions of human conversations across Reddit. The engine powers products and insights, turning Reddit's 22+ billion posts and comments into structured intelligence for smarter marketing decisions.

The brand used Cannes to unveil two early-stage products powered by Reddit Community Intelligence: Reddit Insights, a scalable, AI-powered social listening tool designed to unlock strategic value from Reddit’s 20 years of conversations; and Conversation Summary Add-ons, a new ad feature that dynamically integrates positive content from Reddit users directly below an advertiser’s creative, putting community conversations front-and-center in the user experience and blending AI-driven efficiency with real human perspectives.

Source: https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/22943790/top-brand-activations-from-cannes-lions-2025