Pinterest returned to Coachella with a data-driven activation themed “Remix Yourself on Pinterest,” encouraging attendees to blend aesthetics like Dark Ethereal and Pastel Goth into personalized styles and visual identities. The activation was designed by Ramisha Sattar and featured immersive installations, beauty stations, and digital engagement touchpoints that encouraged audience participation throughout the experience. The activation also reflected modern product launch activations, where...

A detailed close-up of a Sony Alpha camera at ProFusion Expo 2025. The foreground shows the camera body in sharp focus, while the background features blurred LED screens and trade show crowds. ProFusion Expo 2025 drew thousands of photographers, filmmakers and content creators to downtown Toronto on November 5–6. Billed as “Canada’s largest photo and video event,” ProFusion is a two-day tradeshow that showcases the latest imaging technologies for both professionals and hobbyists. This year’s...

Creating an experience that feels personal can make all the difference at an event. With so many brands competing for attention, real connections come from the details. That's why laser engraving is becoming such a smart choice for event branding. It adds a unique moment of interaction that feels meant for each guest, laser engraving. When someone picks up a gift or touches something that's been marked just for them, they remember it. A simple object becomes something valuable. For brand...