Disney’s Electric Bloom Pop-Up: A Masterclass in Experiential Storytelling

Disney brought vibrant energy to Westfield Century City with its two-day Electric Bloom pop-up, transforming the mall’s atrium into an immersive world inspired by the new series. The activation, produced by experiential agency Mirrored Media, showcased how powerful design, interactivity, and storytelling can elevate a brand experience.

Source: www.bizbash.com

Spanning more than 3,200 square feet, the build featured over 7,300 square feet of custom graphics, 30,000 floral stems, a towering 12-foot floral arch with neon signage, and a multistory LED backdrop looping music videos from the show. It created a visually striking world that instantly captured attention and delivered consistent traffic throughout the activation.

Bringing Characters to Life Through Hands-On Experiences

The pop-up featured themed zones that reflected each character’s personality, blending entertainment, education, and creativity in a way that kept guests participating rather than just passing through.

Tulip’s Music Room acted as a glam studio where kids enjoyed hair and makeup inspired by the series. The space encouraged shared experiences, with friends sitting side-by-side as they transformed into Electric Bloom stars.

Right next door, Jade’s Craft Closet invited guests to design custom bracelets from tables lined with colorful beads and charms. The activation used creativity to deepen emotional connection to the characters and the show.

Source: www.bizbash.com

Interactive Moments Designed for Sharing

Posey’s popsicle stop offered frozen treats molded into half-heart “bestie” charms, complete when paired with a friend. The bright floral wall behind the station became a natural spot for stop-and-pose photos.

Visitors also engaged with themed lockers where they could snap Polaroids, decorate the exterior, and complete a best-friend quiz that unlocked a personalized locker filled with branded surprises. This mix of analog and digital touchpoints gave guests multiple reasons to participate, explore, and share.

A Concert Moment Made for Social Media

A fully branded concert stage added a performance-driven element to the experience. Kids grabbed instruments, stepped into the spotlight, and captured their Electric Bloom moment with LED visuals and show key art behind them. It delivered high-quality social content while keeping the energy of the activation upbeat and memorable.

To round out the experience, a relaxing bestie lounge offered headphones for visitors to listen to the show’s soundtrack, creating a multisensory moment that extended dwell time.

A Strong Launch Strategy

The activation opened with a private AMC screening for creators and influencers before welcoming the public, allowing the brand to build buzz, organic content, and early engagement. This hybrid launch approach continues to be a winning strategy in modern experiential marketing.

Why This Activation Matters

Disney’s Electric Bloom pop-up is a strong example of how immersive environments, hands-on creativity, and shareable moments combine to create a high-impact experiential activation. For brands looking to connect with Gen Alpha, families, and content-driven audiences, this pop-up demonstrated how thoughtful design and narrative world-building can translate into massive engagement.

DMA Events proudly highlights innovative industry moments like this as we continue designing premium experiential activations across Canada, the USA, and Europe.