Spotify Beach in Cannes

Spotify returned to Cannes for its 11th year, hosting Spotify Beach—a creative playground where attendees were invited to experience Spotify IRL through four days of programming. Panels in the colorful space included speakers like Paris Hilton, Charlie Puth, Rachel Lindsay, and Mark Ronson (pictured). For the design, the brand collaborated with French artists Atelier Bingo, who created a custom art piece inspired by music and the Spotify platform; the artwork became the foundation for the overall spacial design, according to Keyana Kashfi, Spotify’s global head of experiential and content production.

At the "Cover Art Avenue" zone, fans could check out Spotify's new playlist cover art tool and create their own artwork using the brand's latest summer sticker pack.

Source: https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/22943790/top-brand-activations-from-cannes-lions-2025