How L’Oréal Reinvented Hair Color With AR
- studio2581
- Aug 7
- 2 min read
Updated: 5 days ago
How DMA Can Bring It to Canada With a Twist
In today’s competitive beauty landscape, innovation isn’t optional, it’s expected. That’s why global beauty leader L’Oréal launched a game-changing AR hair color try-on experience that seamlessly blends technology, personalization, and engagement. Now, DMA Events is ready to bring this award-winning idea to Canada with a local twist your brand will love.
The Goal: A Tech-First Salon Experience
L’Oréal set out to position itself as a digitally-forward, innovation-led brand, and the objective was clear: revolutionize the traditional salon experience.
By integrating Augmented Reality (AR) and Virtual Reality (VR), the goal was to make salon consultations more exciting, visual, and ultimately empowering clients to try before they dye.
The Activation: Style My Hair App
Enter the Style My Hair app, built in partnership with L’Oréal’s AI and AR beauty tech subsidiary. This groundbreaking tool uses real-time facial tracking to allow users to virtually test a variety of hair colors and styles.
The app wasn’t just available on smartphones, it was embedded into salon kiosks and featured in live digital workshops, letting users preview transformations on their own faces in just seconds.
Try-on in real time
No risk, all reward
Enhanced stylist-client communication
The Results: Engagement, Press, and Integration
The numbers and reactions spoke volumes. This activation saw:
High user engagement in salons and digital environments
Strong media coverage from top-tier tech and beauty outlets
Full integration into L’Oréal’s salon journeys and training programs
It wasn’t just a campaign, it became a new standard for client consultations.
DMA Events' Canadian Twist: The Hair AR Booth
Now imagine this…
At a Toronto beauty or fashion trade show, visitors walk up to a sleek, branded Hair AR Booth, powered by DMA Events. They:
Try on virtual hairstyles and colorsReceive a custom branded photo of their new lookInstantly book a service at a partner salon
And to top it off? DMA collaborates with top Canadian stylists to curate signature filters and trends that reflect what’s hot locally.
“It’s not just about trying on a look. It’s about creating a full-funnel marketing journey from engagement to booking.”
Why Brands Love This
✓ High guest interaction at events
✓ Memorable user-generated content shared on social media
✓ Data capture + booking conversion in one seamless activation
✓ Custom branded experience tailored to each brand’s identity
Ready to Activate?
Whether you're a salon brand, haircare line, or beauty tech startup, DMA Events is ready to create an immersive AR try-on experience that drives both buzz and bookings.
Launch in TorontoScalable across CanadaFully customizable for your brand and salon partners
Let’s bring your beauty innovation to life.
Contact Richard at 416-450-0450 or Email at richard@digitalmirror.ca
Visit us: www.digitalmirror.ca
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