American Express at Coachella

American Express brought a refreshed brand activation to Coachella, offering an engaging outdoor experience where attendees could shop, play, and relax. Guests personalized merchandise at a charm bar, took photos in themed spots, and played dart games for prizes, while cardholders enjoyed exclusive perks like a special festival pack. The activation effectively showcased Amex’s ability to merge utility with memorable, shareable moments, reinforcing its brand promise of delivering unique benefits and premium experiences.

Source: https://www.eventmarketer.com/article/coachella-2025-experiential/