Pinterest at Coachella

Pinterest returned to Coachella with a data-driven activation themed “Remix yourself on Pinterest,” encouraging attendees to blend aesthetics like Dark Ethereal and Pastel Goth into new styles. Designed by Ramisha Sattar, the space featured surreal installations, makeup and hair styling stations, and interactive vignettes where guests could scan QR codes to create personalized Pinterest boards. Using the platform’s collage feature, participants saved inspirations, received styling makeovers, and finished the experience in an all-white photo studio where their final look was captured and transformed into a custom, shareable collage image.